61. Steve Maviglio
Forza Communications is Steve Maviglio’s baby. It looks like a big operation handling communications, crisis management, branding, campaign strategy, digital marketing, and more, but actually, it’s just Steve, virtually by himself. A busy year: He worked on the Blue Shield vaccine rollout (see No. 53), got more in the state budget for hydrogen fueling infrastructure and anti-gun volence prevention programs, and consulted with the California Cattle Council on droughts and fires. One of his major clients is AT&T. He also works with the Sacramento Press Club and is president of the Sacramento Natural Foods Co-Op. A staunch Democrat, he was executive director of the House Democratic Caucus, and after coming to California served as former Gov. Gray Davis’ spokesman and was a ranking executive for two former Assembly speakers and a communications consultant for a third. His Davis stint may have been a precursor of things to come — Davis failed to fend off a Republican-led recall drive, and the state faced a meltdown in the electricity markets. Sounds familiar.
Updated Aug. 25, 2021