No. 92: Capitol Weekly’s Top 100

Illustration by Chris Shary

92. Roger Salazar

The San Francisco Chronicle once called him “a master of the soundbite” and Roger Salazar has the record to back up that description. He heads ALZA Strategies, a political communications firm with heavy connections to California’s Latino political community. The company just brought in as a partner veteran communications consultant Hilary McLean, who served as former Gov. Gray Davis’ spokesperson. Through ALZA, Salazar serves as a spokesman for the California Latino Legislative Caucus and the California Democratic Party, and he was in charge of media relations for Xavier Becerra for Attorney General. Salazar’s resume is not confined to California, however. He was a bilingual media spokesperson for Bill Clinton in the White House and Vice President Al Gore in the White House and in Gore’s 2000 presidential campaign. Pretty good resume for a kid from Lodi.

Updated Aug. 21, 2019

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