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Capitol Weekly’s Top 100: John Latimer

Illustration by Chris Shary

60. John Latimer

Is there anything in the Capitol community John Latimer hasn’t done? He worked in the Legislature as a staff chief and as a consultant on several committees. He managed a number of lawmakers’ political campaigns. He even ran for the Assembly himself in 1998, although he didn’t win. But he clearly bounced back quite nicely, establishing his own powerhouse lobbying firm, Capitol Advocacy, which currently boasts more than 80 clients and 11 other staff lobbyists, not including himself. Capitol Advocacy’s current client list is a who’s who of powerful, influential, name-brand special interests, including Broadcom, the California Retailers Association, the California Statewide Law Enforcement Association, DoorDash, Jack in the Box, Los Angeles County, Lowes, MetLife, the Metropolitan Water District of Southern California, Northrop Grumman, PG&E, PepsiCo, T-Mobile, the Universal Music Group and Yum! Brands, the company behind KFC, Pizza Hut, Taco Bell and the Habit Burger.

Updated Aug. 15, 2023

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