Jeff Randle: Modern campaigns & 25 years of Randle Communications

CAPITOL WEEKLY PODCAST: Jeff Randle has been one of the Capitol community’s go-to political campaign strategists for decades. He has been a top advisor on five gubernatorial campaigns as well as serving as deputy chief of staff to Gov. Pete Wilson from 1991-1998. This year his firm Randle Communications celebrates its 25th anniversary so we figured it was a great time to have him joins us to share his perspectives on this year’s gubernatorial races and perhaps to share a war story or two.

3:55 Jeff Randle

4:55 “Chaotic” gubernatorial campaign year

5:49 Dramatic campaign spending

7:00 Advertising in evolving media landscape

10:50 “Boring used to not be such a detriment”

12:02 Paying micro influencers?

13:33 “There’s going to be 50 governor’s races between now and the primary.”

17:07 Evolution of Republican candidates

21:45 Importance of endorsements in modern campaigns

27:39 “A wild ride” – 25 years of Randle Communications

31:42 Arnold’s campaign

36:24 Advice for the modern media landscape

39:50 Worst Year in California Politics