34. Aaron Read
We keep trying to kick Aaron Read off this list, but there’s no way to do it. His iconic lobbying firm is a Sacramento institution, loaded with clients, such as 3M, the thoroughbred trainers, AT&T, the California Hospital Association and the Beer and Beverage Distributors, among many, many others. Read has lobbied in Sacramento since Ronald Reagan’s first term as governor, which started in 1967. Read founded his current firm in 1978. He’s been on every Top 100 list we’ve produced, and his firm has always presented us with a dilemma: Why list just Read; why not the other lobbyists in the firm, such as Randy Perry, Patrick Moran, Terry McHale, Steve Baker and Jennifer Tannehill? As we’ve noted before, the firm also helps clients seeking procurement contracts with state agencies, while a sister firm, Marketplace Communications, provides graphic design, social media strategies and boasts its own broadcast studio.
Updated Aug. 11, 2020.