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No. 82: Capitol Weekly’s Top 100

Illustration by Chris Shary

82. Mike Madrid
Mike Madrid, a who’s-who and what’s-what expert on Latino politics, seems to have his fingers in a little bit of everything. Madrid started out as a spokesperson for the California GOP, later becoming an adviser to the League of California Cities and a publisher of newsletters covering local governments. His longtime gig has been as a political consultant — although he registered as a lobbyist for at least part of last year. Madrid is a principal at GrassrootsLab — a public affairs firm involved in campaigns, online organizing, coalition building and research, and he was an organizer of the 501(c)4 nonprofit Leadership California Institute, which seeks to identify early viable candidates for legislative office. If there’s a hot topic in the state, chances are Madrid is involved somehow. In the wake of Prop. 64, Madrid has become a go-to for marijuana industry clients seeking to navigate local governments and ordinances on pot.

Updated Aug. 29, 2017


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