Posts Tagged: purchases

Opinion

Campaign tools: Digital media, geo-fencing — and more

An illustration of the Internet and world wide web. (Ramcreations, Shutterstock)

OPINION: For years, the Silicon Valley mantra was “The Internet changes everything.” These days it’s more accurate to say “The Internet is always changing.” That’s why the conventional wisdom about online ad targeting and other digital means of finding voters can easily slip out of date. Things are always changing.

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