An image of voters on a digital information background. (Illustration: Maksim Kabakou, via Shutterstock)With all the headlines about Cambridge Analytica and the potential that millions of Facebook users had their data leaked to third parties, there is one obvious question on the minds of candidates and consultants: What will this mean for continued use of digital ads in my campaign? The answer: Probably nothing.
A group of millennial friends looking out at an urban landscape. (Photo: Eugenio Marongiu)Millennials are better educated than previous generations; they are technologically savvy. For political types, they are a headache. They are the largest living generation. Even though there are 9.4 million California millennials, making them a potentially rich source of votes, they don’t vote in very high percentages unless they’re thrilled. They get more excited about general elections than midterms. That’s true of the electorate as a whole, usually, but it’s especially evident among millennials.
Santa Clara County Superior Court Judge Aaron Persky. (Photo: Jason Doiy/The Recorder via AP)To further explore the issue of Judge Persky’s possible recall, we conducted a poll of 776 registered voters within the county who would be passing judgement on a recall if it were to qualify for a future ballot. And, rather than a few loud voices of protest, our poll finds that two-thirds (67%) of Santa Clara County voters support a recall. Women, and especially younger women, are at the center of the storm with a more than 4-to-1 support.