Posts Tagged: emerging zero waste store business

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Zero waste: A battle in California against wasteful packaging

A farmers' market in Oceanside, where a heavy emphasis is placed on recycling. (Photo: Dogora Sun, via Shutterstock)

In 2019, a Californian named Zuleyka Strasner created a sustainable grocery delivery startup called Zero Grocery. Previously an operations manager at a Bay Area venture capital firm, she got the idea for her low-waste grocery service after seeing a startling amount of plastic trash washing up on the tropical Nicaraguan beach where she’d honeymooned. 

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