Posts Tagged: telenovelas

Opinion

The reality of Spanish-language political ads

Demonstrators in Los Angeles advocating for less restrictive immigration laws. (Photo: Joseph Sohm)

OPINION: A lot of well-meaning, smart and politically savvy professionals cringe at the idea of putting together Spanish language advertisements. In seminars and forums they twist in circles trying to convince the audience and themselves that Hispanics can be easily reached in English. While the reasons may vary, in reality these are just excuses to mask an underlying concern: the fear of screwing up.

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