Posts Tagged: targeting

Opinion

We must invest in ‘reskilling’ workers for higher-wage jobs

Cash register workers and their customers in area in a South San Francisco store. (Photo: Sundry Photography, via Shutterstock)

The California Employment Development Department recently issued its monthly employment report showing unemployment held steady at 8.3 percent in April as the state’s employers added 101,800 jobs. EDD also trumpeted that California regained almost 48 percent of the 2,714,800 total nonfarm jobs lost in March and April 2020, due to the COVID-19 pandemic.

Analysis

CA120: Politics, data and Cambridge Analytica — a followup

An image of voters on a digital information background. (Illustration: Maksim Kabakou, via Shutterstock)

With all the headlines about Cambridge Analytica and the potential that millions of Facebook users had their data leaked to third parties, there is one obvious question on the minds of candidates and consultants: What will this mean for continued use of digital ads in my campaign? The answer: Probably nothing.

News

Stem cell agency: $16 million-plus in grants

A stem cell researcher at work. (Photo: 18percentgrey, via Shutterstock)

The California stem cell agency handed out $16.4 million in research grants seeking therapies for afflictions ranging from gum disease and cancer to vision loss and Parkinson’s Disease. The award for Parkinson’s was relatively tiny — only $150,000 — but represented a rare case in which the agency’s governing board overturned its reviewers, who make the de facto decisions on awards

Opinion

Campaign tools: Digital media, geo-fencing — and more

An illustration of the Internet and world wide web. (Ramcreations, Shutterstock)

OPINION: For years, the Silicon Valley mantra was “The Internet changes everything.” These days it’s more accurate to say “The Internet is always changing.” That’s why the conventional wisdom about online ad targeting and other digital means of finding voters can easily slip out of date. Things are always changing.

News

End of session: Attack of the drones

A professionally operated drone heads into the sunset. (Photo: Concept W, Shutterstock)

Drone bills are buzzing the Capitol and making a beeline for the governor’s desk. At least four measures to curb their use already have flown out of the Legislature with bipartisan support. A fifth, approved in the Senate, awaits action in the Assembly. The governor has not disclosed his position on any of the bills, the remnants of a dozen pieces of legislation that have targeted drones during the past two years.

News

Drought, oil price decline pummel Kern

Pumpjacks in a Kern County oil field, November 2013. (Photo: Christopher Halloran)

Oil and water don’t mix, but in Kern County they’ve joined to create a double-whammy. Already confronting a drought of historic proportions, Kern County — the nation’s No. 2 agricultural county — also faces a severe financial hit because of falling oil prices. The county is home to more than two-thirds of California’s oil production.

Opinion

Big tobacco flexes muscle on e-cigarette bill

OPINION: To our disappointment, SB 648 which started out as a tough crackdown on electronic cigarette manufacturers to ensure the health and safety of our children may end up giving tobacco companies the green light to once again begin marketing to California’s children.

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