Posts Tagged: survey

Analysis

CA120: The hard truths about data

Investigators probe the London premises of Cambridge Analytica last week, after a search warrant was issued by a High Court judge. (Photo: Yui Mok/Press Association, via AP)

It hasn’t been long since we learned of a presidential campaign that used personal information gleaned from Facebook apps to enhance voter files, and target voters and their friends with political messaging. This campaign was so sophisticated that they could identify people who would be swayed by particular messages, were more persuaded by messages about immigration, education, or health care, were likely or unlikely to vote, or even were likely to volunteer or donate money.

Analysis

CA120: The changing nature of public polls

An image depicting the varied responses in political polling. (Illustration: Tim Foster/Capitol Weekly),

ANALYSIS: The public opinion polling industry in many ways is at a crossroads. For years public polls were run with live telephone interviews using a system of “random digit dialing” or RDD, which allowed a poll to be based on samples which would be naturally balanced since all potential voters had the same probability to be administered a phone survey.

News

Strapped stem cell agency eyes tough options

Robert Klein addresses a meeting of two governing board committees of the California Institute for Regenerative Medicine. (Photo: David Jensen, California Stem Cell Report)

Facing the likelihood of a slow and withering death, the California stem cell agency is edging gingerly forward on a path of “cuts” and risky fund-raising in hopes that its research results will soon generate voter support for more billions of dollars. Two governing board committees of the $3 billion agency, formally known as the California Institute for Regenerative Medicine (CIRM), on Monday. Nov. 27,  recommended that the full board “entertain” the proposals at its Dec. 14 meeting.

News

Housing costs push Californians around

Tightly packed housing in the Porter Ranch area of Los Angeles. (Photo: trekandshoot, via Shutterstock)>

More than four in 10 California adults are seriously considering moving away from their part of the state because of the cost of housing, with the highest proportion in the coastal counties and the lowest in the state’s interior. A slight majority of those recently surveyed by the Public Policy Institute of California — 55 percent — are staying put.

News

CA120: Land lines and cell phones and data, Oh My!

Telephone poles with their land-line wires fade into the sunset of a California highway. (Photo: Ethan Daniels.)

For decades, polling relied on a strong pool of easily reached voters with a traditional land-line telephone. Before caller-ID became prevalent, nearly every call was answered as long as someone was home. But now more voters are untethered from traditional phones (I haven’t had a land line since 1998), and those who do still have them complain that most incoming calls are from telemarketers.

News

Veteran California pollster heads online

Image by Tim Foster, Capitol Weekly

One of the state’s most respected polls has begun incorporating online surveys for the first time, underscoring the increasing difficulty of relying on telephone questioning. The Field Poll, which was founded in 1947, started using online surveys to gather voter opinion on nine of the 17 statewide ballot propositions that will appear on the Nov. 8 ballot.

News

Poll: Taxes, parole revamp draw support

A street sign for voters. (Photo by Gustavo Frazao, via Shutterstock)

Field Poll: Likely voters are giving strong initial support to two state ballot propositions, one to extend a recent income tax hike on high income residents (Proposition 55). and another to offer new parole opportunities for non-violent offenders (Propositon 57). While voters are also backing a third initiative to increase cigarette taxes (Proposition 56), it leads by a narrower margin.

News

CA120: Poll shows angry two-thirds back Judge Persky recall

Santa Clara County Superior Court Judge Aaron Persky. (Photo: Jason Doiy/The Recorder via AP)

To further explore the issue of Judge Persky’s possible recall, we conducted a poll of 776 registered voters within the county who would be passing judgement on a recall if it were to qualify for a future ballot. And, rather than a few loud voices of protest, our poll finds that two-thirds (67%) of Santa Clara County voters support a recall. Women, and especially younger women, are at the center of the storm with a more than 4-to-1 support.

News

Exit poll: Harris dominates Senate rivals

CA120: Even with 34 U.S. Senate candidates on the ballot, an exit poll of absentee voters shows that Kamala Harris is lapping the field. Slightly more than half report having voted for Harris, more than three times the level of support for her closest rival in Tuesday’s top-two primary, fellow Democrat Loretta Sanchez. Republicans would need a strong late consolidation of support behind Duf Sundheim to have any hope of preventing an all-Democratic general election.

News

A note to our readers

Capitol Weekly and the CA120 series have been exploring the use of original polling to review the presidential race and the U.S. Senate contest. We are providing data-driven stories on how California voters are engaging with the election.

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