Posts Tagged: personality

Analysis

CA120: The hard truths about data

Investigators probe the London premises of Cambridge Analytica last week, after a search warrant was issued by a High Court judge. (Photo: Yui Mok/Press Association, via AP)

It hasn’t been long since we learned of a presidential campaign that used personal information gleaned from Facebook apps to enhance voter files, and target voters and their friends with political messaging. This campaign was so sophisticated that they could identify people who would be swayed by particular messages, were more persuaded by messages about immigration, education, or health care, were likely or unlikely to vote, or even were likely to volunteer or donate money.

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