Posts Tagged: nation’s news media

Analysis

CA120: The changing nature of public polls

An image depicting the varied responses in political polling. (Illustration: Tim Foster/Capitol Weekly),

ANALYSIS: The public opinion polling industry in many ways is at a crossroads. For years public polls were run with live telephone interviews using a system of “random digit dialing” or RDD, which allowed a poll to be based on samples which would be naturally balanced since all potential voters had the same probability to be administered a phone survey.

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