Posts Tagged: data
As California’s largest wildfire moved swiftly, the internet speed in the area slowed to a crawl: Verizon choked it down to the first responders battling the Mendocino Complex blaze. Assemblyman Marc Levine, D-San Rafael, says a new law is necessary to protect first responders’ access to high-speed internet, although Verizon acknowledged the move and quickly apologized.
With all the headlines about Cambridge Analytica and the potential that millions of Facebook users had their data leaked to third parties, there is one obvious question on the minds of candidates and consultants: What will this mean for continued use of digital ads in my campaign? The answer: Probably nothing.
OPINION: Recently introduced legislation in the California Assembly (AB 2110), would require manufacturers to provide independent repair shops with the same parts, tools, software, and other information that they provide to their authorized repair shops for the repair of Internet-connected electronics – from smart phones to home appliances to toys to fire alarms.
It hasn’t been long since we learned of a presidential campaign that used personal information gleaned from Facebook apps to enhance voter files, and target voters and their friends with political messaging. This campaign was so sophisticated that they could identify people who would be swayed by particular messages, were more persuaded by messages about immigration, education, or health care, were likely or unlikely to vote, or even were likely to volunteer or donate money.
ANALYSIS: Pew Research recently released a report titled Commercial Voter Files and the Study of U.S. Politics, which initially looked like a really interesting piece for someone like me who works in voter files every day. But one paragraph in, I nearly laughed out of my chair. The reason? There is a big difference between voter files and panels.
Much of redistricting law is arcane and technical. But often what seems like a little detail can become a significant factor in how the lines will be drawn. Take, for example, prisoners. The U.S. Census counts prisoners just like any other part of the overall population. The Census captures people at their “usual residence,” meaning the place where they live and sleep most days.
OPINION: California has a responsibility to get Internet policy right. The state’s ranking as the sixth largest economy understates its influence on the world’s innovation economy. One-third of global venture capital is invested in Silicon Valley, San Francisco, Los Angeles or San Diego. California is the test bed, launch pad and sand box for thousands of apps and Internet services which, if successful, are launched on the world.
OPINION: Clean energy is taking over the world, driven by a combination of climate change policies and market economics. California has paced America in seizing this opportunity, building a thriving green economy through smart policy. But the fate of California’s cap-and-trade program, a cornerstone of the state’s green growth strategy, depends on the state Legislature extending the program beyond 2020
OPINION: For years, the Silicon Valley mantra was “The Internet changes everything.” These days it’s more accurate to say “The Internet is always changing.” That’s why the conventional wisdom about online ad targeting and other digital means of finding voters can easily slip out of date. Things are always changing.
This past election cycle rewrote the rules for digital campaigning. Most media coverage, especially after the election, has focused on how a brand of digital terrorism – viral campaigns based on fake news stories, fueled by fake social media accounts and hacked computers – put before voters a mix of negative messages and falsehoods that had a huge impact on the U.S. presidential campaign.
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