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CA120: Surprise! How some voters chose partisanship
A march for women's rights in Santa Ana in January 2018. (Photo: Juan Camilo Bernal, via Shutterstock)When a supermarket wants to sell candy or a tabloid magazine, they put it near the checkout counter. When you get a fundraising email, the “donate now” is always in the first paragraph. Even in journalism, the clickbait is put right up top, drawing readers and driving traffic. It’s marketing 101: If you want to sell something, don’t hide the ball – put that thing you’re selling right out in front.
