Lt. Gov. Gavin in ad for his gubernatorial campaign. (Screen capture)OPINION: With ballots in the mail and primary day a week away, Gavin Newsom recently ran a TV spot aimed at one of his five gubernatorial opponents – Republican John Cox. The broadside focused on guns and called attention to Cox’s support for the National Rifle Association and his opposition to gun control. Smart move, you say.
An illustration of the Internet and world wide web. (Ramcreations, Shutterstock)OPINION: For years, the Silicon Valley mantra was “The Internet changes everything.” These days it’s more accurate to say “The Internet is always changing.” That’s why the conventional wisdom about online ad targeting and other digital means of finding voters can easily slip out of date. Things are always changing.
Bernie Sanders and Hillary Clinton at a presidential candidates debate. (Photo: Joseph Sohm, Shutterstock.)Democratic presidential contenders Hillary Clinton and Bernie Sanders plan on spending about $2 million combined on TV ads in California as their primary election campaigns hit the final stretch. Clinton began her effort Thursday, with about $940,000 committed so far in those three communities. Sanders began the day before.